A podcast about the everyday insights that made entire businesses change course
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Product stories, with a twist

What happens before businesses completely reinvent their product? Podcast host and design consultant Anatoliy Gromov talks to entrepreneurs, researchers, and scientists to learn the everyday insights that changed entire industries.
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Season 1 Episode 1

The birth of the Pill

The story of a scientist who studied IVF
but invented The Pill
Preview episode 0:00
Season 1 Episode 2

Crowdfunding with Beam

The story of how a CEO of a popular parking app decided to use his skills to help people struggling with homelessness.
Preview episode 0:00
COMING SOON August 25th

The infinite game of life

The story of the game theory algorithm that found itself on the operating table.
COMING SOON September 8th

Business in the age of Covid

Going viral: the most impressive and surprising pivots of the pandemic years.
COMING SOON September 22nd

Wartime pivots

How Ukrainian businesses pivoted fast to respond to urgent needs.
COMING SOON October 6th

The secret of winning poker

How a US-based journalist paused her career to become a poker pro.
COMING SOON October 20th

Pivots and democracy

And how it became the keyword of Trump’s presidential campaign.
COMING SOON November 3rd

It’s time for banks to pivot

How Covid & Russian invasion of Ukraine created big shifts and emerging new industries.

Thanks for listening!

Stay tuned for new pivot dramas coming soon.
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CTRL SHIFT! is the wacky lovechild of product design agency Humbleteam and podcast creation studio Libo/Libo.

By digging deep into the dramatic creation stories of The Pill, Game Theory algorithms, and more, we uncover the everyday insights that lead to extraordinary industry pivots.

Get notified with exclusive show notes from design consultant and podcast host Anatoliy.
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